As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. COLOR ASSURE Shampoo, with our exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, cleanses color treated hair while enhancing its vibrancy.
Is Discontinued By Manufacturer ‏ : ‎ No
Package Dimensions ‏ : ‎ 4.13 x 1.5 x 1.46 inches; 0.01 ounces
Item model number ‏ : ‎ NCAS3
UPC ‏ : ‎ 605592092619
Manufacturer ‏ : ‎ Unilever
ASIN ‏ : ‎ B003VDEBXU
Best Sellers Rank: #105,776 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2,422 in Hair Shampoo
Customer Reviews: 4.3 4.3 out of 5 stars (113) var dpAcrHasRegisteredArcLinkClickAction; P.when('A', 'ready').execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( 'acrLink-click-metrics', 'click', { "allowLinkDefault": true }, function (event) { if (window.ue) { ue.count("acrLinkClickCount", (ue.count("acrLinkClickCount") || 0) + 1); } } ); } }); P.when('A', 'cf').execute(function(A) { A.declarative('acrStarsLink-click-metrics', 'click', { "allowLinkDefault" : true }, function(event){ if(window.ue) { ue.count("acrStarsLinkWithPopoverClickCount", (ue.count("acrStarsLinkWithPopoverClickCount") || 0) + 1); } }); });

VIBRANT HAIR COLOR: Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair and long-lasting vibrancy.
LASTING COLOR HAIR PROTECTION: This color safe shampoo extends color vibrancy for up to 40 washes and is a great shampoo for colored treated hair.
REAWAKEN COLORED HAIR: This sulfate free shampoo for color treated hair is also a silicone free shampoo and replenishes colored hair with nutrients lost during the coloration process.
COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life.
SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored treated hair. Restore shine and enhance hair color for a vividly brighter look.
COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner.