Hershey’s Has a Limited-Edition Collab and We Want It ASAP

With the weather heating up and the days getting longer, there’s likely one treat on everyone’s mind: s’mores. The campfire snack is a must-have to end a summer day spent in the sun, on the lake, or by the pool.

This year, Hershey’s released a new chocolate bar that’s perfect for upgrading your s’mores, a milk chocolate that’s stuffed with gooey caramel, as well as teamed up with Breyers for an entire s’mores-flavored ice cream collection. 

With s’mores on the brain—in part thanks to Chobani’s new S’mores Coffee Creamer and Costco’s best-selling s’mores kit on shelves—it’s no surprise that the chocolate brand is bringing the flavor to America’s favorite restaurant chain.

And, no, we aren’t talking about the S’mores McFlurry at McDonald’s.

Nothing Bundt Cakes Launches S’mores Made With Hershey’s Flavor

As nostalgic and classic as the marshmallow, chocolate, and graham cracker treat is, it seems like s’mores is having an extra big moment this summer. Between the McDonald’s McFlurry, Dairy Queen’s S’mores Blizzard, and Oreo bringing back S’moreos, s’mores are everywhere.

And now Hershey’s has partnered with Nothing Bundt Cakes to release a new seasonal dessert: S’mores Made With Hershey’s.

The new offering features a chocolate Bundt cake filled with Hershey’s milk chocolate chips, mini marshmallows, and graham cracker crumbs, and topped with chocolate sauce, graham streusel, and Nothing Bundt Cakes’ signature frosting.

Nothing Bundt Cakes is no stranger to partnerships with The Hershey Company, offering the Bundtlet Full O’ Reese’s Pieces for Halloween, a Reese’s Chocolate Peanut Butter Cake, and a Chocolate Toffee Crunch cake made with Hershey’s caramel in the past. So, when it came time to develop a s’mores flavor, it’s a no-brainer to turn to the king of the campfire treat. 

“The best cake I have evvvvvver had in my life,” one Instagram fan wrote in a comment on Nothing Bundt Cake’s announcement post.

“I loved the marshmallow-y frosting on this one! Excellent pop-up flavor, would love to see it become a year-round option,” said @myahillerud. Several others said it was a “10/10.”

Pricing for the flavor starts at $8.25 for an Individual Bundtlet, but it’s also available in larger cakes, box bundles, and the adorable dozen-count of Bundtinis.

Unfortunately, the S’mores Made With Hershey’s cake will only be available at Nothing Bundt Cakes for a limited time, through July 13, so you definitely don’t want to miss it.