Taco Bell Has a New Taco Fans Are Already Calling ‘Absolutely Delicious’

Taco Bell’s culinary team is always experimenting with bold flavors and creative twists—ranging from fiery spice to gooey cheese and everything in between. In fact, it’s all part of the team’s goal to release 30 new menu items in 2024, a goal announced earlier this year at the Live Más conference. And so far, the team has kept its promise.

A few weeks back, Taco Bell started testing the new Steak & Cheese Tacodilla, and fans shared that they have “never seen this anywhere, let alone at Taco Bell.” Then came the launch of new Agua Refresca flavors—Strawberry Passionfruit, Dragonfruit Berry, and Mango Peach—followed by the new Luxe Value Meal, featuring the Chipotle Ranch Chicken Stacker, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, and a new Mini Taco Salad. And on July 17, Taco Bell finally rolled out its long-awaited Sweet Chipotle BBQ Sauce, sparking major excitement among fans.

But the latest drop is a bold new collaboration that might just top them all. It’s spiced, bright, and citrusy—and we’re already obsessed. 

Taco Bell Tests a New Tajín Taco and Discovery Luxe Box 

Taco Bell’s latest test item is a zesty collaboration with Tajín, the iconic Mexican seasoning blend made with chili peppers, lime, and sea salt. If that name sounds familiar, you may recall Taco Bell’s limited-time Tajín menu in California last year, which featured Tajín Corn Twists and a Tajín Strawberry Freeze.

This time, the fast food retailer is scaling things back and focusing solely on the taco. So far, the item is only in the testing phase, and it’s being sold exclusively in Columbus, OH. 

Much like Taco Bell’s Doritos Locos Tacos, the Tajín Taco features a crunchy corn shell coated in Tajín Clásico seasoning for a spicy-citrusy kick in every bite. Inside, you’ll find seasoned beef, creamy ranch sauce, lettuce, shredded cheddar cheese, and a standout topping: fresh mango pico de gallo. The mango-and-Tajín combo is a beloved pairing that’s long been popular in Mexican cuisine—and it brings a bright, juicy contrast to the taco’s savory elements.

Each Tajín Taco is priced at $2.49 and comes with a packet of Tajín on the side for extra flavor.

 “The taco shells have just the right amount of Tajín seasoning on them,” shared one Redditor who tried the taco in last year’s trial. “The taco has a yummy ranch sauce on it along with mango salsa. Everything in the taco just worked great together. The tacos were so good I didn’t even use any hot/mild/fire sauce on them.”

If you want a full meal, the retailer is also selling a Tajín Discovery Luxe Box for $9. The meal deal includes a Steak Grilled Cheese Burrito, a Tajín Taco (with a seasoning pack on the side), a Crunchy Taco, Cinnamon Twists, and a medium fountain drink. 

So if you’re a taco lover in Ohio, today is your lucky day! As with all test items, wider availability depends on how well the new taco performs in this trial run. But based on early fan feedback, the Tajín Taco might just be destined for menus across the country. Fingers crossed.